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How AI Will Transform the Future of Filmmaking and Cinema
How AI Will Transform the Future of Filmmaking and Cinema

Maria Granberg
16 hours ago3 min read


Navigating SAG-Aftra vs Non Union Options in a Struggling Entertainment Industry
The entertainment industry struggles with shrinking budgets, slower production, and intense competition. Actors must choose between joining SAG-AFTRA or working as Non-Union/FiCore, with more non-union opportunities available for newcomers. Understanding the differences, benefits, and risks of each option is crucial for career impact in this demanding field. I've thought about this a lot because I've witnessed the decrease in union work over a long period, and I've never made

Maria Granberg
May 134 min read


The Importance of a High-Quality Reel for Actors and Should You Hire a Pro or Use Friends
A great reel is crucial for actors, as it's often casting directors' first impression and can lead to auditions and roles. But how essential is a high-quality reel? Should actors hire professionals or rely on friends to create one? These are common questions for actors at all career stages. I recently completed a new reel with excellent footage and a strong, fitting script. I'm eagerly waiting to see if casting directors notice, trusting my manager's pitching. This experience

Maria Granberg
May 134 min read


From First AD to Quitting in a Day: Lessons Learned on a Chaotic Set
Becoming a first assistant director (AD) can feel overwhelming, as I discovered when I took on a low-budget project with a tight, poorly planned schedule and minimal prep time. My inexperience, coupled with a challenging lead talent who monopolized screen time and struggled with the lines, turned the shoot into a nightmare. By day's end, I was overwhelmed and in tears. This post shares the lessons I learned from that chaotic experience and why I decided to quit the next day.

Maria Granberg
Apr 293 min read
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